How to employ Video Marketing to grow your business

In this post-lockdown 2021, we got to thinking about which aspect of communication we consider has improved the most and will continue to grow in the future. 

The answer was simple, Video Marketing. 

Way back when we got together and decided to found Mukiku, we had to choose the services we would be offering and to tell you the truth, it was not easy narrowing it down and choosing key aspects of digital marketing that you often neglect or do half-heartedly because you have been told you have to do it. 

That is how we eventually ended up choosing promotional videos as one of our key services. 

What is video marketing? 

Any strong marketing campaign needs different types of content to engage their potential customers: Newsletters, images, texts posts and of course, videos. 

Video marketing is that subsection of digital marketing specifically focused on the use of audiovisual content to get a point across. 

Anything you want to say can be said through video. 

These videos don’t have to be straight up sales material, they can be customer testimonials, live feeds from events, step-by-step tutorials, corporate trainings, viral entertainment challenges, product catalogues and more. 

Video marketing is crucial to SEO 

It can easily increase your page rank, click-through rates (CTR), open rates and conversions.  

YouTube is the second largest search engine, second only to Google. The good news is that because Google owns YouTube, any properly tagged video can work wonders for your SEO. 

Another aspect that can be associated with video marketing is social media. 

Video marketing in numbers

What is the relationship between video marketing and social media?

There is no point in denying the importance of a strong social media presence.

When social media first gained popularity, “serious business people” would turn up their noses at the idea of conducting business through MySpace, Facebook, or Instagram.

Well, they may have been right about MySpace, but they were absolutely wrong about the many other social media platforms that are thriving today, even in the aftermaths of a global pandemic, which turned many other businesses on their heads.

A huge part of knowing your target audience is knowing which channels they prefer to access information and purchase goods or services.

Once you have chosen your preferred platforms you have to take into account the different formats they require:

  • YouTube: horizontal – by default 15 minutes, can be increased to 256 GB or 12 hours, whichever is less

  • TikTok: vertical – up to 1 minute

  • Instagram:
    • Reels: vertical – up to 30 seconds
    • Stories: vertical – up to 15 seconds
    • Feed: square – up to 1 minute
    • IGTV: vertical – up to 10 minutes for regular users, 1 hour for verified users

  • Facebook:
    • Feed: any format between 16:9 and 9:16 – up to 4 minutes
    • Stories: vertical – up to 2 minutes

It may be worth noting that Facebook videos on your feed play automatically and they start on mute, so subtitles are key.

*As a side note, subtitles in general are growing in popularity and usage throughout all platform for one simple reason: they make the content easier to understand in many circumstances.

All these examples are really emphasising the importance of video marketing and how crucial it is to really know your platform and intended viewers so you don’t waste your time and money on something that would otherwise go unnoticed.

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Always remember to write to us with any question or enquiry you may have about your upcoming projects, we would be thrilled to help you!

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