YEM: Your Export Manager
YEM is a Singaporean business development agency that helps companies from all over the world penetrate the Southeast Asian market. YEM requested we carry out the full redesign of their sales and marketing material. Their request focused on achieving a clean design that was creative and easy to read whilst communicating the modernity and essence of their brand identity.
Their Identity
We updated their material’s aesthetics whilst maintaining their iconic purple as the primary colour and their signature orange as a contrasting highlight. Our copywriting modifications centred around shifting the focus of how YEM interacted with their potential customers: the site went from YEM-focused to client-focused, better emphasising how YEM helps its partners achieve success.
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