9 Tips to Improve Your Mobile Conversion Rates
It is estimated there are 5.3 billion people in the world who own mobile devices. This represents approximately 66% of the world’s population.
However, we don’t need any specific statistic to know we spend a lot of our time on our phones, and it is not farfetched to state that in some cases it has become the primary way in which we interact with the world.
It is a logical step in the evolution of digital marketing for companies to make the most of this and specifically design their marketing campaigns with mobile users right at their core.
These are our 9 tips to help you enhance your current marketing strategy:
1. Make your site easy to use
Mobile-friendly sites are crucial, especially considering that most of your traffic is likely to come from mobile visitors.
If your website is interesting and easy to navigate, users are more likely to remain there longer, thus increasing the chances for further interactions.
These are just three common mistakes to illustrate what we mean when we say some mobile sites are not user-friendly:
Ó Tiny, illegible fonts
Ó Extremely long pages that take forever to scroll to find useful information
Ó Wide article pages that you have to scroll from side to side to be able to read them properly
Instead, try these:
➡ Incorporate responsive web design that provides a better UX
➡ Add clear CTAs
➡ Make sure your content is clean, organised, and straightforward
2. Use SMS Marketing
SMS is a cost-effective way to maintain contact with your customers.
Unlike emails, short text messages have the advantage of a highly superior open rate, it is estimated that 95% of text messages are read within the first three minutes from their reception.
One really helpful trick to encourage interaction is to end each message with a call to action. This gives them something to do, like visit your website or stop by the store.
3. Create engagement on social networks
Social media is an undeniable behemoth, it continues to grow, in both the number of platforms and of users, year after year.
If you want to meet and interact with potential customers, you need to be where they are.
You don’t have to restrict yourself to only one platform. It may be helpful to be present on all of the platforms that fit your brand. Generally, the more exposure you get on social media, the bigger your audience will be.
Create content designed specifically for those sites and measure your audience’s engagement, then you’ll be better equipped to more accurately tailor your content to cater to those specific demographics.
4. Incorporate video content
Combining the fact that most people claim to be visual learners with the reduced size of mobile devices’ screens, it is no surprise that video content is such a powerful tool.
You can create:
➡ Marketing campaigns
➡ Video catalogues
➡ Event announcements
➡ Product launches
➡ Company presentations
➡ Step-by-step tutorials
You can use them during your meetings, as high value content in your social media accounts, as well as part of your internal communications and newsletter, wherever there’s text, there can be video.
Check the videos in our portfolio to have a better idea of what we can do for you.
5. Have mobile-friendly emails
Like we mentioned before, it is important to keep in mind that phone screens are significantly smaller than laptops and PCs.
More than half of all emails are opened on a mobile device. That’s why you need to step up your emailing game to make it mobile friendly.
➡ Keep your subject lines short
➡ Make the most out of your limited preheader text, make them want to continue reading
➡ Use clear and attractive CTAs that drive your readers to do more
Think about the kind of emails you like to read on your phone and model your own emails after that, because if you don’t want to read about your own products, how are you going to get other interested?
6. Optimise for micro-moments
First of all, what are micro-moments?
Micro-moments are those instances where people turn to their mobile devices to quickly help them solve a problem, make a purchase, or find a piece of information.
Have your content be accessible, helpful, and easy to read. These are the best ways to accommodate those quick searches that may conduct to lasting customer-company relationships.
7. Speed up your site
Page loading speed is a well-known aspect of how websites are ranked. It is also common knowledge that slow websites tend to drive people away.
The benefits of a performance-enhanced site extend far beyond better page ranks.
Optimising loading speeds also means reducing server loads. You can finally say goodbye to capacity problems and crashed servers and hello to saving storage space and improving server response time.
In this post about SEO, we mentioned some key aspects you’ll need to revise in order to optimise your loading speed.
8. Create mobile apps
Mobile apps are, by design, created to run on smartphones, tablets, and other handheld devices.
This makes them an excellent tool to drive leads, sales, and customer engagement.
You may already have or perhaps consider having mobile apps as part of your products and solutions, but there is no reason to limit their potential.
You can use them to reach out to your customers, offer promotions, new products and even request feedback that could be critical for both your R&D and Marketing departments.
9. Use multi-channel campaigns
Last but not least, it is crucial to, as our mothers would say, avoid putting all of our eggs in one basket.
In order for a strategy to be truly effective, it needs to encompass and consider as many different channels as possible.
We always advise increasing user engagement through a combination of many different tactics like podcasts, mobile apps, videos, blogs, eBooks, online courses, and more.
Which tip was your favourite? Do you have any other you wish we cover in the future? Let us know in the comments below.
We will be thrilled to receive any questions or enquiries you may have about your upcoming projects; just let us know!
Your Digital Artist
Empowering your company’s voice through innovative and creative Digital Marketing strategies.
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