5 UX Design Tips You Need To Know For Your Website
Like we mentioned in our latest LinkedIn post, UX, short for User Experience, encompasses all aspects of the user’s interaction with a company, its products and services.
UX design requires a seamless merging of multiple disciplines, including engineering, marketing, graphic design, and UI design.
In that post, we promised we’ll cover our recommended tips in more detail and here we are:
Our 5 tips to set you on your right foot when it comes to UX design.
1) Keep It Simple
We know it’s tempting to fill your audience with information, let them know every single detail about you, your experience, process, products, and more.
The truth is that an overwhelming amount of elements and distracting typography can lead users to bounce off elsewhere.
When a user gets to a page that is literally jam-packed with elements and distracting typography, the end result is the user bouncing off elsewhere, which is the exact opposite of what you want.
In this case, the best course of action is to keep it simple and user-friendly. Keep the user focused on what you want them to know and don’t shoot yourself in the foot by distracting them from your goal: conversion.
3 easy ways to keep it simple:
● Have each page serve only one focused purpose
● Make your UI easy to read in just one glance
● Non-essential information goes to the bottom of the page
2) Adapt Your Design For Short Attention Spans
This tip is closely related to the previous one, keeping things simple also includes keeping them brief.
You need to make sure that all the information you include is valuable and relevant.
But what’s the need to keep everything so short?
In essence, a 2015 study found that the average human attention span has declined from 12 seconds to 8 seconds. We now officially have a shorter attention span than goldfish (their attention span is 9 seconds on average).
So the wiser route is to take into account that most audiences don’t read the entire text carefully, they mostly scan it until something catches their eye, which brings us to our next tip:
3) Different Elements Need To Be Visually Distinct
You have to create a fluid user journey and an engaging user experience.
We have already established that audiences have short attention spans, they get bored quickly.
How do you keep them engaged?
● Ensure the most valuable information on the page stands out
●Navigational tools and search fields are great for visitors to access all areas of your website easily
● Action buttons need to stand out
Make your design colour blind-friendly. It’s a small thing that shows you put great care into making
your site accessible to all audiences.
It is also a great exercise to not rely solely on colours to highlight important information.
4) Optimise Your Website Speed
Website loading speed is key to a good user experience. The longer your website takes to load, the more likely users will lose interest and bounce off somewhere else.
These are some loading speed statistics from a 2017 study carried out by Google. It may be safe to say that today, in 2021, these times may have shortened even more
We mentioned some recommendations in our blog post about good SEO practices. What else can you do?
● Minimise HTTP requests: fewer components on each page equals fewer HTTP requests and faster loading time.
● Optimise your web fonts: using fewer stylistic font variations as well as using asynchronous loading and reducing your CSS files will speed up rendering times.
● Don’t store your own videos: use third party video hosting sites like YouTube, Vimeo, and Wistia.
And last but not least:
5) Know Your Audience
This almost goes without saying, knowing your audience is one of the first steps of your marketing journey; it will help you define not only your UX design but your entire marketing plan as well.
Knowing what your audience is looking for will allow you to provide a more tailored experience, which in turn, often results in them being more likely to return to you in the future.
In order to tailor your design to your target audiences, you need information. These are only five of the many ways in which you can get to know your audience:
1. Review any current data and analytics
2. Conduct surveys
3. Keep an eye on your competitors
4. Monitor audience feedback, comments, and engagement
5. Experiment with content and updates to your products and services
Which is your favourite tip? Is there one you are already implementing and would like us to cover in future posts? Let us know in the comments below.
We will be thrilled to receive any questions or enquiries you may have about your upcoming projects; just let us know!